Segmentacija

Segmentacija

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

0 0

향상

이미지 추가

품사: 명사
동의어:
용어블로그:
분야/도메인: 광고
카테고리: 마케팅 커뮤니케이션
Company: Butterworth-Heinemann
제품:
두문어-약어:

자세히

내 용어집에 추가

기타 언어:

자세히

하고 싶은 말

유사 용어 보기

segmentacija

생물; 동물학

In many animals, the body is divided into repeated subunits called segments, such as those in centipedes, insects, and annelids. Segmentation is the state of having or developing ...

Beneficijska segmentacija

광고; 마케팅 커뮤니케이션

A grouping of consumers based on the specific benefits they desire from a product.

Geografska segmentacija

광고; 마케팅 커뮤니케이션

The identification of market or audience segments based solely on geographic factors.

Segmentacija tržišta

광고; 마케팅 커뮤니케이션

The means by which the characteristics of homogeneous groups of consumers can be determined.

Segmentacija tržišta

광고;

Breaking a market in smaller segments and using different marketing mixes to better fit the needs of each segment's more specific needs and wants.

Provizija

광고; 마케팅 커뮤니케이션

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.