Beneficijska segmentacija

Beneficijska segmentacija

A grouping of consumers based on the specific benefits they desire from a product.

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품사: 명사
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분야/도메인: 광고
카테고리: 마케팅 커뮤니케이션
Company: Butterworth-Heinemann
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segmentacija

생물; 동물학

In many animals, the body is divided into repeated subunits called segments, such as those in centipedes, insects, and annelids. Segmentation is the state of having or developing ...

Segmentacija

광고; 마케팅 커뮤니케이션

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

Provizija

광고; 마케팅 커뮤니케이션

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

광고; 마케팅 커뮤니케이션

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

광고; 마케팅 커뮤니케이션

The number of issues of a media title that are sold.

Emitovanje

광고; 마케팅 커뮤니케이션

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

광고; 마케팅 커뮤니케이션

The promotion of its products or services by one company to another.

Lojalnos brendu

광고; 마케팅 커뮤니케이션

A measurement of the extent to which consumers are committed to a particular brand.

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banana

The world's most popular fruit. The most common U.S. variety is the yellow Cavendish. They are picked green and develop better flavor when ripened off ...