Geografska segmentacija

Geografska segmentacija

The identification of market or audience segments based solely on geographic factors.

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분야/도메인: 광고
카테고리: 마케팅 커뮤니케이션
Company: Butterworth-Heinemann
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segmentacija

생물; 동물학

In many animals, the body is divided into repeated subunits called segments, such as those in centipedes, insects, and annelids. Segmentation is the state of having or developing ...

Segmentacija

광고; 마케팅 커뮤니케이션

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

geografska izolacija

고고학; 진화

See reproductive isolation.

Beneficijska segmentacija

광고; 마케팅 커뮤니케이션

A grouping of consumers based on the specific benefits they desire from a product.

Segmentacija tržišta

광고; 마케팅 커뮤니케이션

The means by which the characteristics of homogeneous groups of consumers can be determined.

Provizija

광고; 마케팅 커뮤니케이션

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.