A variable, measurable property whose value is a determinant of the characteristics of a system; e.g. temperature, pressure, and density are parameters of the atmosphere.
All activities involved in getting a customer to buy a product. The activities usually involve determining what products or services may be of interest to customers, and ...
A direct response method of promoting a company's product by asking the consumer to answer a few questions, and mail in the card. This can be very helpful in providing a company ...
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is ...
A long, green, cylinder-shaped member of the gourd family with edible seeds surrounded by mild, crisp flesh. Used for making pickles and usually eaten ...
8 Terms
