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Pažnja, interes, želja i akcija (AIDA) model

A model of personal selling subsequently used to explain the process of advertising.

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Provizija
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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
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The number of issues of a media title that are sold.

Emitovanje
광고; 마케팅 커뮤니케이션

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
광고; 마케팅 커뮤니케이션

The promotion of its products or services by one company to another.

Beneficijska segmentacija
광고; 마케팅 커뮤니케이션

A grouping of consumers based on the specific benefits they desire from a product.

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