Životni ciklus proizvoda

Životni ciklus proizvoda

A management technique in which a product is depicted as passing through a series of progressive stages.

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품사: 명사
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분야/도메인: 광고
카테고리: 마케팅 커뮤니케이션
Company: Butterworth-Heinemann
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životni ciklus proizvoda

전문 커리어, 전문 경력; 판매, 영업

A concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, ...

životni ciklus

생물; 일반 생물학

the course of developmental changes through which an organism passes from its inception as a fertilized zygote to the mature state in which another zygote may be produced

Životni siklus internacionalnog proizvoda

비즈니스 서비스; 마케팅

A theory that states products have a life cycle with 4 stages, introductory, growth, maturity and decline, from which different marketing approaches should be taken.

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광고; 마케팅 커뮤니케이션

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.