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Tačka kupovine

Promotional items designed to attract the attention of the consumer in those places where the products are purchased, sometimes referred to as point of sale.

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Praćenje kupovine
비즈니스 서비스; 마케팅

Interviewing and observing a shopper while they are in the act of shopping.

Provizija
광고; 마케팅 커뮤니케이션

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
광고; 마케팅 커뮤니케이션

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
광고; 마케팅 커뮤니케이션

The number of issues of a media title that are sold.

Emitovanje
광고; 마케팅 커뮤니케이션

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
광고; 마케팅 커뮤니케이션

The promotion of its products or services by one company to another.

Beneficijska segmentacija
광고; 마케팅 커뮤니케이션

A grouping of consumers based on the specific benefits they desire from a product.

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