Oglašavanje po crti

Oglašavanje po crti

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

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품사: 명사
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분야/도메인: 비즈니스 서비스
카테고리: 마케팅
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유사 용어 보기

Dijete "baby boom" perioda

비즈니스 서비스; 마케팅

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

비즈니스 서비스; 마케팅

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

비즈니스 서비스; 마케팅

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

비즈니스 서비스; 마케팅

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Praćenje kupovine

비즈니스 서비스; 마케팅

Interviewing and observing a shopper while they are in the act of shopping.

Dodana vrijednost

비즈니스 서비스; 마케팅

Adding worth to a product, in marketing this can be reached through the act of branding or packaging.

뉴스 속의 용어

krastavac

A long, green, cylinder-shaped member of the gourd family with edible seeds surrounded by mild, crisp flesh. Used for making pickles and usually eaten ...