Korporativni identitet

Korporativni identitet

The programme of communication and change that a company undertakes in order to communicate its values.

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분야/도메인: 광고
카테고리: 마케팅 커뮤니케이션
Company: Butterworth-Heinemann
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identitet

사회학; 소셜 미디어

Identity is an umbrella term used throughout the social sciences to describe a person's conception and expression of their individuality or group affiliations (such as national ...

Korporativni imidž

광고; 마케팅 커뮤니케이션

The way in which a company is perceived, based on its history, beliefs and philosophy.

spolni identitet

사회학; 일반 사회학

Thinking of oneself as either male or female in accordance with the cultural norms associated with those roles.

Provizija

광고; 마케팅 커뮤니케이션

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

광고; 마케팅 커뮤니케이션

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

광고; 마케팅 커뮤니케이션

The number of issues of a media title that are sold.

Emitovanje

광고; 마케팅 커뮤니케이션

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

광고; 마케팅 커뮤니케이션

The promotion of its products or services by one company to another.

Beneficijska segmentacija

광고; 마케팅 커뮤니케이션

A grouping of consumers based on the specific benefits they desire from a product.

뉴스 속의 용어

banana

The world's most popular fruit. The most common U.S. variety is the yellow Cavendish. They are picked green and develop better flavor when ripened off ...